Global Business Review is the first foreign language publication by The Economist since its first edition in 1843.
The digital magazine is published daily can be read in English, Simplified and Traditional Chinese. Readers can subscribe or access free content, bookmark articles, share across social media and rate what they have read.
This project is broader than many in our portfolio. In addition to the iOS and Android development, we took on the visual design and build of the entire backend systems including APIs, content management and editorial systems.
Building and deploying an app for the Chinese market requires some special considerations, especially on Android. In addition to supporting unique builds for over 20 separate app stores, push notifications are delived via Baidu Cloud Push and payment via Alipay and WeChat Pay.
UI design choices by our Shanghai born colleague were validated via focus group testing in Beijing.